PPC Welcome Email Marketing & Automation
Objective: Automation welcome series of emails that are triggered based on new and existing customer status. Solution: Set up Active Campaign and Mail Chimp to acquire and manage new and existing customer signups. Tie into existing customer databases through company CRM. Design responsive emails and use platforms, such as the drydene website email sign up […]
DRF Shakedown Product Development
Objective: Create new packaging labels for Drydene DRF Shakedown Break-in Dirt Racing Motor Oil product line. Solution: Designed and registered the Shakedown sub-brand logo for the series of break-in motor oil for dirt racing engines. Create and incorporate “Competitive Grade ZDDP” additive designation logo. Built final label art and digitally wrapped them on plain bottle […]
DuraMAX/Drydene 400 Social Media
Challenge: Design a social media race imaging campaign designed and messaged to excite and inform about the upcoming race at Dover Motor Speedway and our exclusive sponsorship of Corey LaJoie in the number 7 Chevy. Campaign ran throughout April 2022 to promote the May 1st race day. Solution: Designed custom-sized banners for Twitter, Facebook, Instagram, […]
DuraMAX NOLN Email Campaign
Challenge: Promote DuraMAX PCMO products to NOLN (National Oil & Lube News) installer audience via email Co-Op program opportunity. Design and message email to work effectively across desktop and mobile responsive platforms. Solution: Use the DuraMAX “Best-Selling Oil Brand Since 2018” NOLN designation to emphasize brand credibility within the installer aftermarket industry. Added warranty, loyalty […]
DRF A-Main Product Development
Objective: Create new packaging labels for Drydene DRF A-Main On-Track Dirt Racing Motor Oil product line. Solution: Designed and registered the A-Main sub-brand logo for the series of on-track motor oil for dirt racing. Create and incorporate “Competitive Grade ZDDP” additive designation logo. Built final label art and digitally wrapped them on plain bottle photos […]
DRF Product Landing Page
Objective: Develop a comprehensive product landing page for the Drydene-branded DRF racing oil product line. Results: Developed landing page as subdomain of drydene.com. Developed as a dynamic one-scroll landing page, with parallax elements. Callouts include: the DRF product advantage, Competition-Grade ZDDP Protection, racing mechanic testimonials, torque and horsepower performance improvement metrics, and videos. Opportunities to […]
Eastwood Website and Google Ads
Challenge: Develop digital ad banner campaigns to promote everything from sweepstakes promos to new product releases throughout all Google standard digital ads, Google re-marketing campaigns, and designated banners posted throughout the Eastwood website. Solution: Built all banners to respective sizes and deploy through Google network and the Eastwood website. All photography is directed by myself […]
Eastwood ElastiWrap Coating Product Line
Objective: Design new brand logo and package design for new Eastwood product line of multipurpose rubberized paint coatings rivaling Plastidip. ElastiWrap saves money, because it requires less coats to achieve a thicker, more uniform coating with a richer color than the competitor. Results: Designed and developed the ElastiWrap brand logo, aerosol, gallon and pint containers. […]
Eastwood Chassis Black Email Campaign
Objective: Communicate a 35% OFF Chassis Black paint category product sale to 254,000 active and inactive customers who have purchased from Eastwood over the past 5 years. Solution: Used picture of undercarriage of vehicle as to where the product is primarily applied as a backdrop for the sale message. Used the three primary product subcategories […]
Eastwood Chassis Black Product Line
Objective: Redesign the Eastwood Chassis Black product line with new Eastwood-branded logo and graphics. Develop a UX design model for the Chassis Black landing page. Solution: Incorporated the new Eastwood brand logo and graphics for all gallon, quart and aerosol product lines. Build a UX prototype using Adobe Muse (This was done when UX development […]
