DRF Shakedown Product Development
Objective: Create new packaging labels for Drydene DRF Shakedown Break-in Dirt Racing Motor Oil product line. Solution: Designed and registered the Shakedown sub-brand logo for the series of break-in motor oil for dirt racing engines. Create and incorporate “Competitive Grade ZDDP” additive designation logo. Built final label art and digitally wrapped them on plain bottle […]
DRF A-Main Product Development
Objective: Create new packaging labels for Drydene DRF A-Main On-Track Dirt Racing Motor Oil product line. Solution: Designed and registered the A-Main sub-brand logo for the series of on-track motor oil for dirt racing. Create and incorporate “Competitive Grade ZDDP” additive designation logo. Built final label art and digitally wrapped them on plain bottle photos […]
DRF Product Landing Page
Objective: Develop a comprehensive product landing page for the Drydene-branded DRF racing oil product line. Results: Developed landing page as subdomain of drydene.com. Developed as a dynamic one-scroll landing page, with parallax elements. Callouts include: the DRF product advantage, Competition-Grade ZDDP Protection, racing mechanic testimonials, torque and horsepower performance improvement metrics, and videos. Opportunities to […]
