Portfolio - Jeff Behrenhauser, Branding & Marketing Portfolio

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Drydene Performance Products
The Eastwood Company
Drydene Racing Formulas
DuraMAX
- DuraMAX/Drydene 400 Social Media
- DuraMAX NOLN Email Campaign
PPC Lubricants
- PPC Sales Collateral Portal
- PPC Welcome Email Marketing & Automation

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Drydene Performance Products
The Eastwood Company
Drydene Racing Formulas
DuraMAX
- DuraMAX/Drydene 400 Social Media
- DuraMAX NOLN Email Campaign
PPC Lubricants
- PPC Sales Collateral Portal
- PPC Welcome Email Marketing & Automation

jeff behrenhauser | portfolio

Drydene
Drydene Performance Products provides lubricants to the industrial, commercial and automotive industries throughout the United States.

Drydene Print Ads
01 Mar 2022 Drydene Performance Products

Retraplex Diamond Blue Grease Email Marketing
01 Mar 2022 Drydene Performance Products

Drydene Dover Doubleheader Weekend
22 Aug 2020 Drydene Performance Products

Drydene Custom Google Data Metrics Sheet
24 Feb 2022 Drydene Performance Products

Drydene PCMO Product Packaging
01 Apr 2018 Drydene Performance Products

Drydene Website Development
11 Feb 2022 Drydene Performance Products
DuraMAX
DuraMAX® is a National PCMO Automotive Motor Oil Brand owned by RelaDyne®. The brand offers filters, wiper blades and other related products and consumer programs.

DuraMAX NOLN Email Campaign
27 Mar 2022 DuraMAX

DuraMAX/Drydene 400 Social Media
16 Apr 2022 DuraMAX
Eastwood
A manufacturer and reseller of automotive restoration paint, tools and shop equipment for the DIY enthusiast.

Eastwood Website and Google Ads
20 Mar 2022 The Eastwood Company

Eastwood ElastiWrap Coating Product Line
13 Mar 2022 The Eastwood Company

Eastwood Chassis Black Product Line
01 Mar 2022 The Eastwood Company

Eastwood Chassis Black Email Campaign
13 Mar 2022 The Eastwood Company
DRF
Drydene Racing Formulas develops high performance specialized motor oils for asphalt and dirt race cars.

DRF A-Main Product Development
20 Mar 2022 Drydene Racing Formulas

DRF Product Landing Page
20 Mar 2022 Drydene Racing Formulas

DRF Shakedown Product Development
27 Apr 2022 Drydene Racing Formulas
PPC Lubricants
PPC Lubricants is a distributor of Commercial, Industrial, Automotive and Agricultural Lubricants throughout the Mid-Atlantic Region.

PPC Sales Collateral Portal
08 May 2019 PPC Lubricants

PPC Welcome Email Marketing & Automation
11 May 2022 PPC Lubricants
JBT Bank

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Drydene Performance Products
Drydene Racing Formulas
DuraMAX
PPC Lubricants
The Eastwood Company

DRF Shakedown Product Development

DRF Product Landing Page

DRF A-Main Product Development

PPC Sales Collateral Portal

Drydene Dover Doubleheader Weekend

Eastwood Chassis Black Email Campaign

Retraplex Diamond Blue Grease Email Marketing

Eastwood ElastiWrap Coating Product Line

PPC Welcome Email Marketing & Automation

Drydene PCMO Product Packaging

DuraMAX/Drydene 400 Social Media

DuraMAX NOLN Email Campaign

©2022 Jeff Behrenhauser’s portfolio. All rights reserved.

JBT DEBIT CARD PROGRAM

Designed brochure, debit card and other digital communications to promote the new JBT branded debit card.

BRAND LOGO REDESIGN

ReBranded the Jonestown Bank logo with new tagline,"Bank on a Smile."

BANK LOCATION SIGNAGE PACKAGES

TV SPOT: NEW JBT BRAND INTRODUCTION

Local targeted TV spot introducing the new logo and "Bank on a Smile" tagline.

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EASTWOOD CHASSIS BLACK PRODUCT LINE

Comprehensive line of durable under body chassis paint. Developed UX for landing page, product labels, email marketing programs, and google ads for online sales.

EASTWOOD CHASSIS BLACK LANDING PAGE

Landing page displayed in responsive tablet mode for Chassis Black branded product line.

EMAIL MARKETING: CHASSIS BLACK PROMOTIONAL CAMPAIGN

EASTWOOD ECOMMERCE WEBSITE

Designed UX for Eastwood ecommerce website.

EASTWOOD SUMMER CLASSIC

Designed logo, signage, landing pages, email communications, and on-site photography for all Eastwood Summer Classic events.

TRI-FLOW RADIATOR PRODUCT LANDING PAGE

Landing built to educate on the tri-flow process with faster cooling for older vehicles. includes video, product specifications and customer reviews.

EMAIL MARKETING: BLACK FRIDAY SALE

EASTWOOD ELASTIWRAP PRODUCT LINE

Designed and developed all packaging labels, product landing pages, email marketing campaigns, and other print and digital assets as needed.

DIGITAL BANNERS

Designed and content-managed all core and partnership website banners, google remarketing ads, and other dynamic content for email, etc.

Click Here

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DRYDENE PCMO
PRODUCT LINE

Designed Drydene PCMO product packaging including bottles, bulk labels and cartons for motor oils, gear oils, greases and more.

DRYDENE HEAVY-DUTY PRODUCT BROCHURE

Sales brochure providing a general overview of the Drydene brand, heavy-duty product categories, and general specifications.

DRYDENE TRX TRACTION PRODUCT SERIES

Designed and implemented TRX Traction series logo, product labels, photoshoots and landing page.

DRYDENE WEBSITE

Designed, developed and managed the drydene.com website including ecommerce, SEO, event landing pages and content updates.

DRYDENE PRINT ADS

TARGETED EMAIL: DIAMOND BLUE GREASE PRODUCT LAUNCH

Email sent to PPC and Drydene customers who purchased from related grease categories.

FLUID ANALYSIS PROGRAM

Designed and developed new FAP program assets including guide, fluid sample starter kit, and landing page with form for first-time customer account setups.

METALWORKING PRODUCT LINE

Designed and developed metalworking product landing page, sell sheet and all bulk product labels.

RACING SPONSORSHIPS

Lead Designer and Developer for all NASCAR, Sprint and Late Model racing event creative and digital marketing assets.

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DRF SYNTHETIC BLEND AND FULL SYNTHETIC PRODUCT LINE

DRF PRODUCT SELL SHEET

DRFracing.com Website UX, Design and Development

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Eastwood Chassis Black Email Campaign

Eastwood Chassis Black Product Landing Page

Chassis Black Responsive Product Web Page

Eastwood Chassis Black Product Line

Eastwood Black Friday Preview Email Campaign

Eastwood Brand ElastiWrap Rubberized Coating

Eastwood Annual Summer Classic Car Show Event Photography

Digital Ads for Google Partners and Eastwood Website

Tri-Flow Radiators Product Landing Page

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